In my previous post, I stated that the time is now to begin your digital transformation. To streamline processes, implement new technology and create a digital platform to extend the value of your offering(s). But digital business isn’t about implementing technology, it’s about doing business digitally. Realigning your vision, strategy, and business model, then determining how to best execute. Technology should not be implemented without an understanding and purpose behind each decision. Your decisions should contribute to the overall digital platform, not independent stacks.

This article states that it is no longer an option to have a digital business plan, it is an imperative for survival. The article is targeted to CIOs, however digital business needs to be on every C-suite executive’s mind. You need to understand the impact and importance digital will have on your business, especially if you are not in technology. Your approach to digital will have a major impact on the success of your business.

We have a digital assessment guide we use with our clients on engagements. The results of the assessment help us determine the company’s current level of maturity and where to begin working with them to transform their business. We will be posting and online version of the assessment in the near future, so stay tuned for the link. It will be designed so you can take it as a self-assessment.

About the Author: Allen Poppe

Allen Poppe is the Digital Business Practice Director for Pandata Group. He works with companies to start the digital transformation journey from strategy to implementation. If you'd like to learn more about the digital business potential for your company please contact Allen at

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