We have all seen how more and more companies are moving to the cloud for their data management platforms. Snowflake, Azure Synapse, AWS Redshift, and Google Big Query are leading this charge towards low-admin, instantly scalable cloud database solutions. Accompanying this is a migration to cloud-hosted data integration and low-code ETL solutions like Matillion and Fivetran. It is tempting to assume that with all these low-overhead data management platforms the concept of data modeling may be a thing of the past, relegated to the pile of on-premise databases that this brave new world is supplanting.
In reality, data modeling is more important than ever. A key to understanding this importance i...