In 2015, I was fortunate enough to lead the sales development effort of a cloud-based supply chain visibility product. The product was geared toward the manufacturing sector to allow a more transparent and collaborative platform to enable information sharing. We leveraged the Salesforce cloud to build the application, and it was intended to support digital transformation efforts within the supply chain to optimize the flow of information, provide real-time data to the supplier, empower collaboration, and scale for adoption. Unfortunately, the ability to execute on the vision failed and it was tied to one key component – the part on delivering real-time data.
Let’s fast forward to...